A Successful Hook

Each Father is the spiritual head of his home and is accountable to God to raise his children in the nurture and admonition of the Lord Jesus (Eph. 6:4). Part of that means teaching the children to totally avoid some things (although that does involve self-control) and to have self-control in others. For example, I want my children to learn self-control in their eating, exercise, and time usage.

However it is my desire that they stay away from things that create lust (1 Pet 2:11), coveting (Eph 5:5), and loving the world (1 John 2:15). Just how important is it to you that your children NOT develop appetites for those things? (Hoping doesn’t count. It will take action.)

Most consider TV’s purpose is to entertain, but that is not true. TV’s purpose is to sell the things of the world, always has been, always will be. Advertising is what funds TV, and the hook is baited with entertainment.

Why would I want my children to lust, covet, and love the world? TV’s unstated purpose is to create those appetites! Successful advertising does just that!

Having experienced the negative appetites TV had to offer, I wanted my children to totally avoid TV, for it to be forbidden fruit. I had no desire to use TV to teach them self-control. There were plenty of other places to teach self-control where the consequences weren’t so serious.

“All things are lawful for me, but all things are not expedient: all things are lawful for me, but all things edify not” (1 Corinthians 10:23).